Our staff is here to help you achieve your goals. We hold each and every coach to an extremely high educational standard but also make sure that everyone working here relay what they know effectively in an easy to understand manor. Nobody wants a science lesson when they train, we are here to get you the results you are looking for!

Chad Hobbs

Owner / Head Coach

After an injury plagued collegiate basketball career Chad wanted to learn everything he could about effective strength and conditioning programs to help others avoid what he went through at the next level. He brings this thoughtful approach to his coaching at The Athlete Factory. Chad prides himself on relating to the athletes on a personal level to have an understanding of what their goals really are and help guide them towards it. The best part of the job is going to watch the athletes play their respective sports and see the habits and performance gains come out during competition!

  • BS in Exercise Science (Mayville State University)
  • Extensive work with Alan Stein (Pure Sweat Basketball)
  • Extensive work with Power Athlete HQ
  • 4 Years Collegiate Basketball
  • Certified Physical Preparation Specialist Level 1 (CPPS)
  • Certified Physical Preparation Specialist Level 2 (CPPS)
  • USA Weightlifting Level 1 Coach (USAW)
  • CPR/AED Certified
  • CrossFit Level 1 Certified
  • CrossFit Kids Certified
  • CrossFit Specialty Certifications:
    • Football
    • Gymnastics
    • Kettlebell
    • Olympic Lifting
    • Nutrition
    • Endurance
    • Movement/Mobility

Zac Turner

Director of Nutrition & Personal Training

Zac is the definition of a fitness enthusiast. He has an extensive knowledge base on all things to do with training, nutrition, program design and supplements. Zac has personal experience with competing in bodybuilding, powerlifting and CrossFit. Aside from his own competitive experiences Zac’s clients’ results speak volumes about his training style. Zac has been able to implement his systems that has made he and his clients successful throughout the entire Factory staff making this the most respected, well-educated personal training department in the area.

Aside from being the Personal Training Director, Zac also is our go-to authority for all things dealing with Nutrition. He has proven that he can work with any type of dietary restrictions, weight loss/weight gain, performance increases and much more.

  • CrossFit Level 1 Certified
  • Certified Physical Preparation Specialist Level 1 (CPPS)
  • Certified Football Preparation Specialist (CFPS)
  • Precision Nutrition Level 1
  • Precision Nutrition Level 2
  • Certified Program Design Specialist (CPDS)

Donovan Muldrow

Personal Trainer

Having always had a passion for fitness Donovan followed a very natural progression and found his calling as a personal trainer. He has been in the Personal Training industry for 10+ years now is committed to constantly improving his craft and focusing on his clients goals. Donovan not only helps his clientele achieve the results they set out for but strives to help them set new goals to prevent stagnation. He also makes clear to anyone one he works with that it is a true partnership and there is a level of personal responsibility and habit forming that have to be accomplished to achieve long lasting sustainable results.

  • A.C.E. Certified Personal Trainer and Coach for 12 years
  • A.C.E. Functional Training Specialist
  • National, and a World Champion, Powerlifter with Multiple Records
  • Sponsored Athlete
  • General Strength Gain and Fat Loss Specialist

Tony Giammaria, MBA

Coach / Personal Trainer

As a former college athlete, CrossFit was never something Tony experienced before coming to CrossFit Bloomington-Normal. However, it was precisely what his competitive drive needed! The community invited Tony right in and we enjoy every workout, especially the tough ones, because we get through together. A couple years later, it is Tony’s privilege to Coach and motivate you to compete against yourself with passion, power, and a little bit of fun!

Tony’s passion for human movement and exercise pushes him to continue learning better ways to effectively train you and reach your current goals through the fun community and atmosphere at CFBN. Utilizing his past experiences of weight training for 15+ years, athletic training over his career, and competing in CrossFit recently, Tony will provide opportunities to challenge you to grow in your exercise journey and power through new goals! Now, let’s put the fun back in fundamentals and get to work.!

  • CrossFit-Level 1 Certified
  • Lee Taft Certification. “Certified Multi-Directional Speed Instructor”

Brandi Read


Brandi has been a member of The Factory for 9 years. She has a background in running for 30 years and was a competitive equestrian for 10 years. Crossfit quickly became a lifestyle for her, taking her through an entire pregnancy with a quick return back to the gym. She continues to compete in running races and CrossFit competitions. She earned her level 1 CrossFit certification in 2017 and has been a coach since.

  • CrossFit-Level 1 Certified

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