Our staff is here to help you achieve your goals. We hold each and every coach to an extremely high educational standard but also make sure that everyone working here relay what they know effectively in an easy to understand manor. Nobody wants a science lesson when they train, we are here to get you the results you are looking for!

Chad Hobbs
Owner and Head Coach
Education and experiences
After an injury plagued collegiate basketball career Chad wanted to learn everything he could about effective strength and conditioning programs to help others avoid what he went through at the next level. He brings this thoughtful approach to his coaching at The Athlete Factory. Chad prides himself on relating to the athletes on a personal level to have an understanding of what their goals really are and help guide them towards it. The best part of the job is going to watch the athletes play their respective sports and see the habits and performance gains come out during competition!
- BS in Exercise Science (Mayville State University)
- Extensive work with Alan Stein (Pure Sweat Basketball)
- Extensive work with Power Athlete HQ
- 4 Years Collegiate Basketball
- Certified Physical Preparation Specialist Level 1 (CPPS)
- Certified Physical Preparation Specialist Level 2 (CPPS)
- USA Weightlifting Level 1 Coach (USAW)
- CPR/AED Certified
- CrossFit Level 1 Certified
- CrossFit Kids Certified
- CrossFit Specialty Certifications:
- Football
- Gymnastics
- Kettlebell
- Olympic Lifting
- Nutrition
- Endurance
- Movement/Mobility

Zac Turner
Director of Nutrition and Personal Training
Education and experiences
Zac is the definition of a fitness enthusiast. He has an extensive knowledge base on all things to do with training, nutrition, program design, and supplements. Zac has personal experience with competing in bodybuilding, powerlifting, and CrossFit. Aside from his own competitive experiences, Zac’s clients’ results speak volumes about his training style. Zac has been able to implement the systems that have made him and his clients successful throughout the entire Factory staff making this the most respected, well-educated personal training department in the area.
Aside from being the Personal Training Director, Zac also is our go-to authority for all things dealing with Nutrition. He has proven that he can work with any type of dietary restrictions, weight loss/weight gain, performance increases, and much more.
- CrossFit Level 1 Certified
- Certified Physical Preparation Specialist Level 1 (CPPS)
- Certified Football Preparation Specialist (CFPS)
- Precision Nutrition Level 1
- Precision Nutrition Level 2
- Certified Program Design Specialist (CPDS)
- National Strength and Conditioning Association Certified Personal Trainer (NSCA CPT)
- Master Trainer (ASFA)

Ashley Smith
Operations Manager and Group Training Coach
Education and experiences
Ashley’s fitness history started when she tried out a CrossFit gym in her hometown in Pa and was quickly hooked. Since then she has completely changed her life and made her fitness and health a priority. She found that being a woman, there is nothing more empowering than seeing what your body is capable of doing. Now, as a coach, she loves watching new members have those same emotions when accomplishing new goals and hitting PRs for the first time.
- Certified Physical Preparation Specialist Level 1 (CPPS)

Donovan Muldrow
Personal Trainer and Multi-Media Specialist
Education and experiences
Having always had a passion for fitness Donovan followed a very natural progression and found his calling as a personal trainer. He has been in the Personal Training industry for 10+ years now is committed to constantly improving his craft and focusing on his clients goals. Donovan not only helps his clientele achieve the results they set out for but strives to help them set new goals to prevent stagnation. He also makes clear to anyone one he works with that it is a true partnership and there is a level of personal responsibility and habit forming that have to be accomplished to achieve long lasting sustainable results.
- A.C.E. Certified Personal Trainer and Coach for 12 years
- A.C.E. Functional Training Specialist
- National, and a World Champion, Powerlifter with Multiple Records
- Sponsored Athlete
- General Strength Gain and Fat Loss Specialist

Conner Polley
Athlete Training Co-Manager / Group, Personal, and Athlete Training Coach
Education and experiences
- CrossFit-Level 1 Certified
- Certified Physical Preparation Specialist Level 1 (CPPS)

Shawn Winchester
Athlete Training Co-Manager / Group, Personal, and Athlete Training
Education and experiences
- Certified Physical Preparation Specialist Level 1 (CPPS)
- Certified Strength and Conditioning Specialist (CSCS)

Krystyna Wojtkowski, MBA
Group Training Coach
Education and experiences
As a former competitive figure skater and athlete, Krystyna has consistently integrated fitness in her lifestyle, therefore it isn’t surprising that The Factory Bloomington Normal has been her home for the past decade. The community at The Factory and The Athlete Factory have always been welcoming and consistently promote a network of accountability that has been inspiring, driving Krystyna to join the staff as a coach.
Krystyna has a passion for learning and has sought out education to serve and support members on their fitness and wellness journey. One of Krystyna’s primary passions, outside as well as inside the gym, is mentoring and helping to develop others. She is passionate about supporting every member’s journey, whether just starting out or looking to step up to get the results they desire.
- CrossFit-Level 1 Certified
- Certified Physical Preparation Specialist Level 1 (CPPS)

Brandi Read
Group Training Coach
Education and experiences
Brandi has been a member of The Factory for 9 years. She has a background in running for 30 years and was a competitive equestrian for 10 years. CrossFit quickly became a lifestyle for her, taking her through an entire pregnancy with a quick return back to the gym. She continues to compete in running races and CrossFit competitions. She earned her level 1 CrossFit certification in 2017 and has been a coach since.
- CrossFit-Level 1 Certified
- Certified Physical Preparation Specialist Level 1 (CPPS)

Jose Rodriquez
Group Training Coach
Education and experiences
Jose has always been into fitness. In high school he wrestled and placed in the state tournament his senior year. After one year of wrestling in college he focused on his weight training. He has also done CrossFit, sprint triathlons and road cycling. When he returned to Bloomington for his third stint he found The Factory family and fell in love with the community at the gym. He has a passion for learning and is always looking to improve his knowledge around fitness and diet. Jose transfers that knowledge to those he coaches and loves to help the members at the Factory achieve their personal goals through consistent effort in a fun environment.
- Certified Physical Preparation Specialist Level 1 (CPPS)

Kristin McCrum Martin
Group Training Coach
Education and experiences
- CrossFit-Level 1 Certified
- Certified Physical Preparation Specialist Level 1 (CPPS)

Bill Martin
Group Training Coach
Education and experiences
- CrossFit-Level 1 Certified
- Certified Physical Preparation Specialist Level 1 (CPPS)

Ted Max
Group Training Coach
Education and experiences
Ted got into fitness because he realized he only gets one body and should take better care of it. He spends so much time and money on all sorts of things… why not the asset that he lives in. He has always loved helping people become better, striving to become the best version of ones self is a high call. That can pertain to our physical, mental, spiritual, and emotional well being. Coaching is one way he chose to help people become that, and he loves helping others achieve their goals.
- Certified Physical Preparation Specialist Level 1 (CPPS)

Erik Rankin
Group Training Coach
Education and experiences
- Certified Physical Preparation Specialist Level 1 (CPPS)

Aron Klein
Athlete Training Coach
Education and experiences
- Certified Physical Preparation Specialist Level 1 (CPPS)